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Alum Janette Malmström: A business strategist guiding companies through change

At Monitor Deloitte, Janette excels not only in project management but also in providing valuable strategic insight to clients. Nearly five years into a successful career with the strategy team, she is especially motivated by the variety in her work and the continuous development of her expertise.
Alum Janette Malmström
Alum Janette Malmström

I graduated with a master’s degree from Aalto University School of Business in 2018, majoring in information and service management. My studies combined a customer-centric perspective with the commercial potential of technology. Towards the end of my academic path, I joined Vincit to help develop their business. For someone early in their career, it was an exceptional position, where my extensive responsibilities included tasks such as supporting international expansion and assisting with their public listing. Despite the fascinating role, I felt a desire to explore consulting, which had piqued my interest already during my studies.

I have always found strategy to be an engaging field. When I saw an opening for an analyst position at Monitor Deloitte, I grew even more enthusiastic about a career in business strategy and consulting. There are many consulting firms, but Deloitte Monitor’s versatility was a key attraction that the hiring managers convincingly emphasized during my interview.

A growth-oriented role and work-life balance – A winning combination

Over the years, I’ve come to appreciate that even routine tasks have their good sides. However, as a person with a constant drive to learn, I find the most energy in teamwork and pushing my boundaries. My growth-oriented role in consulting has been a great fit – I feel both skilled at my work and a valuable contributor to my organization and our clients.

I always tell younger colleagues that they wouldn’t believe all they’ll experience and accomplish in just a few years.

Alum Janette Malmströn

In the early days of my career at Deloitte, I focused largely on data collection and analysis and had the opportunity to present findings to our team and clients. Over time, my responsibilities have expanded to include not only strategy work but also project and people management. This means closer collaboration with teams and clients, to build an understanding of various phenomena/themes and future opportunities through workshops and interviews.

We work with passion, which sometimes demands flexibility from us, but I deeply value that Deloitte does not have a rigid culture of hours tracking. For some, maintaining a precise rhythm is important, but for me, flexibility in work hours is highly appreciated, as it allows me to prioritize my well-being.

A trusted partner in major transformations

For our clients, digitalization and its business potential are still major themes, though they have become somewhat of a “new normal.” Recently, I have been working on transformative, market-shaping projects, including platform and ecosystem thinking and channel conversion, where clients in more traditional sectors explore new business models through digital and network-based means.

I have also enjoyed working with sustainability projects, particularly one for a consumer business client that involved scenario-based future visioning. This project was especially memorable as we examined possibilities and challenges for consumer products over a 20–30-year horizon.

When I initially applied to Deloitte, I wanted to see if I would thrive as a consultant and whether I’d be good at it. Nearly five years later, I’m still surprised by how well this position has suited me – both in terms of the substance of the work and the organization. I find it hard to imagine finding this level of versatility elsewhere, which is why I see myself staying here for the long term. I also appreciate that Deloitte focuses on good leadership, which is something we discuss actively also in the public sphere.

For me, reaching a particular career level is not a goal in itself. As long as I continue to learn, I will progress within the organization.

Alum Janette Malmström

IN A NUTSHELL

Global Team: Monitor Deloitte is present in most of Deloitte’s major country organizations, serving as an international network of expertise. This enables us to expand our skill set as needed based on the client’s needs.

Team in Finland: In Finland, we have over 10 practitioners across career levels, from Partner to Trainee. In 99 percent of client engagements, Monitor’s practitioners contribute strategic insight as part of a cross-functional team from across the organization.

How I take care of my well-being: Running is my passion—it genuinely clears my mind. Also, long walks with my dog, as well as spending time with friends and family, are sources of energy that help me recharge in my everyday life.

What you didn’t know about Janette: I wouldn’t call myself an adrenaline junkie, but I do love challenging myself and actively seek new experiences. For example, I’ve run a marathon, and in spring 2023 I went skydiving in Dubai. I can highly recommend both!

Learn more of Maria's story and career path on !

Janette’s career story was originally published on Deloitte’s website in August 2023.

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Information and Service Management, Master of Science (Economics and Business Administration)

Master's Programme in Information and Service Management is the most tech-savvy programme at the Aalto University School of Business. The ISM programme shapes students into future leaders of the digital era with a unique combination of leadership, business and technology. ISM provides students with in-depth expertise in developing, managing and leading data-heavy businesses, making graduates highly sought after in the job market.

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