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Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

Annual enrolment

News

Student Guide news, illustration
Studies Published:

Sisu’s study planning functions redesigned

Sisu’s Timeline and Structure of studies views have been redesigned. In the Structure of studies, you can choose between the new, revised views or the currently existing ones.
Unite! Seed Fund 2026: Call opens on 20 January. Applications open for student activities, teaching and learning, research and PhD.
Cooperation, Research & Art, Studies, University Published:

Unite! Seed Fund 2026: Call opens on 20 January 2026

Gain an early overview of the Unite! Seed Fund Call of Spring 2026. The call includes three funding lines: Student Activities, Teaching and Learning, and Research and PhD.
Tall dry grasses protrude through a blanket of snow, with a distant line of trees visible on the horizon under a cloudy sky.
For Aalto community University Published:

Support for those concerned about flooding in South‑east Asia

The university supports and helps staff and students in dealing with the crisis.
kuva teemoista
Studies Published:

Mind & Study - toolbox for being well in studies (3cr) coming up

Popular course "Mind & Study - toolbox for being well in studies" will be organized in Finnish, English and Swedish in the 3rd and 4th period!

Events

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Fairs, Students

Summer Job Day 2026

During this live event, arts, design, technical and business students meet employers offering summer jobs.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
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Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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