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Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

News

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Cooperation, Studies, University Published:

Student exchange in Europe? Unite! can take you there

Aalto is a member of Unite!, a European university alliance that gives students the opportunity to internationalise their degrees both online and in-person. Join the webinar to find out more.
Aalto International Talent Program participants
For Aalto community Cooperation, Studies Published:

Apply ɫɫÀ² International Talent Program 28th September - 4th October

The programme brings together international students and Finnish companies through group mentoring.
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Mind & Study - toolbox for being well in studies (3cr) coming up

Popular course "Mind & Study - toolbox for being well in studies" will be organized in Finnish, English and Swedish in the 2nd and 4th period!
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Cooperation, Studies, University Published:

Unite! takes Aalto students on an energy excursion across Europe

Thanks to the Unite! Seed Fund, students from Aalto University gained first-hand experience of European energy policy, grid infrastructure and clean technology during a five-day study trip to Belgium, the Netherlands and Germany.

Events

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For Aalto community Other

Community event 23 September 2026: Come meet our board

Aaltonian, welcome to discuss our common future with the Aalto University Board!
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Students

Beat the Blues: Living in Finland

Beat the Blues event in September is dedicated to sharing insights about living in Finland.
Participants of the Aalto International Talent programme.
For Aalto community Students

Info session: What is Aalto International Talent Program and How to join

The Aalto International Talent group mentoring programme gives international students a chance to network and get first-hand information about Finnish working life and work culture.
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Students

Discover Aalto University Archives: guided session for students

Have an adventure through time and history on Thursday, October 15th 2026, 13-15 as Aalto University Archives is hosting a guided session for students.

Marketing, Master of Science (Economics and Business Administration)

Build the strategic, data-driven skills you need to lead marketing effectively and responsibly in fast-changing global markets.

How to apply
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Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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