News
Aalto University and Bocconi University to launch a double degree programme in strategic and creative marketing
The first cohort, 10 students admitted through Aalto and 10 through Bocconi, will start their studies in autumn 2027
鈥業 hope to engage in dialogue with the students and to have my own ideas challenged鈥
Jari Eklund has started as an Executive in Residence at the Department of Marketing at the School of Business.
Design at the start of the supply chain 鈥 Aalto University leads a major EU project to transform textile colouration practices
The EU Horizon-funded MELANGE project brings together design, technology and business to rethink colouration practices in the textile industry and accelerate the transition towards circular and sustainable textile systems.
Mai Anttila in memoriam
Long-time emerita professor of marketing, Mai Anttila, died at the age of 80 on 7 April 2026
Changes will be made to the School of Business鈥檚 bachelor鈥檚 programme offering starting in the autumn of 2027
In addition to the Finnish-language Bachelor鈥檚 Programme in Business, there are four programmes offered in English
The School of Business project team develops strategies to boost international corporate brand recognition
Student team completed an intensive six-week Customized Student Business Project for the School of Business Dean鈥檚 unit
Learning to slow down: cold-water swimming benefits explored in new study
Swimming in cold water offers a temporal slowdown, promoting stress management and mental clarity that lingers long after the experience, says research from Finland.
Training available in AI, research data management, research ethics + more 鈥 register now!
New topics included! Registrations for spring 2026 are open.
鈥淟istening and meeting people matters鈥
Having built a long career in the retail sector, Sampo P盲盲llysaho decided to update his skills through Open University, as retail management increasingly requires understanding of different topics.
Suomen Messus盲盲ti枚 donates EUR 3.1 million 色色啦 University for a Professorship in Experience and Event Business
The professorship will be established at the Department of Marketing in the Aalto University School of Business
Publishing Research Data Alongside Research Articles
Data availability statements are increasingly required by scientific journals. They include information on what data are available, where they can be found, and any applicable access terms
Applicants to Master's Programme in Marketing and Master's Programme in International Management can apply for the Pekka Mattila Excellence Scholarship
The Pekka Mattila Excellence Scholarships consist of a 鈧3,000 relocation grant, paid at the beginning of the degree programme
Training offered in AI in research, data visualisation, cyber security + more 鈥 register now!
New topics included! Registrations for autumn 2025 are open.
New Ivey teaching case explores Metacore鈥檚 marketing strategy in Japan
The case examines how the Finnish mobile game company Metacore can strengthen the position of its hit puzzle game Merge Mansion in one of the world鈥檚 most challenging gaming markets
A joint project between Kesko and Aalto University examined the development of retail media, focusing on both everyday life and the moment of purchase
The student project gave Kesko an external perspective on the expectations and needs of its advertising customers and on product development in the media
Scientific Computing Skills: a new umbrella course for all researchers
Today, computing skills are essential not only in academic research but also across industries. Take part in hands-on trainings provided by Aalto Scientific Computing and by partner organisations such as CodeRefinery and CSC IT Center for Science.
Spring term open science highlight: Aalto Open Science Award Ceremony
We gathered at A Grid to celebrate the awardees of the Aalto Open Science Award 2024 and discuss open science topics with the Aalto community.
Join us for the Aalto Open Science Award 2024 Ceremony
All Aaltonians are welcome 鈥 no registration required!
The project team developed a proof-of-concept pricing model to suggest optimal pricing
In collaboration with Alma Media, the Aalto students worked on optimizing pricing to enhance revenue generation
Research: More than a quarter of companies do not monitor their marketing performance
Customer satisfaction is also rarely used as a KPI, according to the results of Markkinoinnin tila (the State of Marketing) survey
