Martina Čaić
PHD, Assistant Professor in Strategic Service Design
martina.caic@aalto.fi
martina.caic@aalto.fi
²Ñ²¹°ù³Ù¾±²Ô²¹â€™s research interests lie at the intersection of service design, service management, and emerging technologies. She explores the interactions between AI and humans, focusing on value co-creation, wellbeing, and organizational transformation. At the Department of Design, she is the responsible teacher for the Designing for Services and Design Research courses.
Martina has been leading ENCORE since 2022, supervising and advising doctoral researchers, and managing research projects.
A lover of rhythm, Martina enjoys attending music festivals.
Latest publications
Jochen Wirtz, John E.G. Bateson, Martina Caic, Darius-Aurel Frank, Nina Veflen
2025
Journal of Service Management
Martina Caic, Robert Ciuchita, Katja Einola, Violetta Khoreva
2024
Martina Caic, Robert Ciuchita, Giuseppe Chiorazzo
2024
Humane Autonomous Technology Re-thinking Experience with and in Intelligent Systems
Yiying Wu, Jung-Joo Lee, Ajit Pillai, Janghee Cho, Thida Sacathep, Naseem Ahmadpour, Virpi Roto, Jiashuo Liu, Mouna Sawan, Dongjin Song, Martina Caic, Lucas Cheng, Renxuan Liu, Sarah Kettley, Luis Soares, Kazjon Grace, Thomas Astell-Burt
2024
Marah Blaurock, Martina Caic, Mehmet Okan, Alexander P. Henkel
2022
International Journal of Consumer Studies
Marah Blaurock, Martina Caic, Mehmet Okan, Alexander P. Henkel
2022
Journal of Service Management
Martina Caic, Stefan Holmlid, Dominik Mahr, Gaby Odekerken-Schröder
2022
Service Design Practices for Healthcare Innovation
Valeria Penttinen, Robert Ciuchita, Martina Caic
2022
Journal of Interactive Marketing
Annukka Svanda, Martina Caic, Tuuli Mattelmäki
2021
Proceedings of Nordes 2021
Martina Caic, Joao Avelino, Dominik Mahr, Gaby Odekerken-Schröder, Alexandre Bernardino
2020
International Journal of Social Robotics
Alexander P. Henkel, Martina Caic, Marah Blaurock, Mehmet Okan
2020
Journal of Service Management
Dominik Mahr, Martina Caic, Gaby Odekerken-Schröder
2020
The SAGE Handbook of Marketing Ethics
Lia Patrıcio, Daniela Sangiorgi, Dominik Mahr, Martina Caic, Saleh Kalantari, Sue Sundar
2020
Journal of Service Management
Martina Caic, Stefan Holmlid, Dominik Mahr, Gaby Odekerken-Schröder
2019
International Journal of Design
Martina Caic, Dominik Mahr, Gaby Odekerken-Schröder
2019
Journal of Services Marketing
Martina Caic, Gaby Odekerken-Schröder, Dominik Mahr
2018
Journal of Service Management
More information on our research in the Aalto research portal.