Can creativity be measured, managed and thus grow a business? Researchers join forces with Finnish companies
The Creative Leap research project, funded by Business Finland, aims to make creativity visible in business.
Mark Runco held a keynote on Artificial Creativity at LASER Talks on 3rd October.
鈫
Diving Into Radical Creativity online course is now open!
鈫
Raisio announces their participation in Creative Leap.
鈫
The co-research projects consists of four work packages:
- WP1 models individual and orginsational creativity through surveys.
- WP2 looks into how creativity emerges in daily work-life.
- WP3 measures the financial impact of creativity.
- WP4 focuses on project management.
Work Package 1 (WP1) looks into creative potential on individual and organisational level by using creativity surveys. Their research aims to identify the elements of creativity and develop a model for individual and organizational creativity.
The researchers in WP1 are Professor (Aalto / Southern Oregon University) and Susanna Rahkamo from .
鈫
Director of Creativity Research and Programming, Southern Oregon University & Visiting Professor of Radical Creativity, Aalto University
Mark A. Runco is Editor in Chief of the Journal of Creativity and a recipient of several Lifetime Achievement Awards for his research on creativity. With over 40 years dedicated to studying creativity, Runco鈥檚 research鈥痙raws on鈥痗ognitive psychology, developmental, clinical, genetic, historical, and economic perspectives. Mark鈥檚 journey into the field of creativity began in college when he took a class on creativity igniting a lifelong fascination that has shaped his career.
For Mark, creativity is fundamental to daily life. It helps us to solve problems, adapt to challenges, and contribute to social, cultural, and personal well-being. As the world has become increasingly complex and fast-paced, he believes that creativity has become more essential than ever: 鈥淐reativity does all kinds of things: it supports our health for example, and it adds a great deal to quality of life.鈥疘t is also related to advancements, evolution and progress. On an individual level, it also plays a strong role in development and the fulfilment of potentials 鈥︹. 鈥
In鈥疢ark鈥檚 view, creativity is more than just a skill; it鈥檚 a way of navigating and enhancing life in a world that is continually transforming.
Co-founder & CSO, Yellow Method
Susanna Rahkamo is an accomplished leadership consultant, leader, a researcher and a European Champion, World Silver Medalist, and two-time Olympian in ice dancing. She specialises in analysing and enhancing organisations' innovation capacities. During her PhD studies at Aalto University, she developed models that illustrate the critical role of creativity in driving success and fostering exceptional expertise. She鈥檚 currently leading the research and analytics at Yellow Method, helping organisations uncover and integrate their creative potential as a core component of their business strategy.
Through her experience in ice dancing, Susanna has collaborated with a wide range of creative professionals worldwide. While many assume that these individuals hold a special and rare talent and ability to innovate, Susanna has found that their achievements are rooted in pragmatic and persistent work. For her creativity is not a special skill but rather an ability everyone can access and develop.
Susanna emphasises that everyone鈥檚 brains are 鈥渨ired鈥 in different ways, which allows each person to view the world from different perspectives. This gives everyone the ability to produce unique views, angles, ideas and concepts, which for Susanna lies at the heart of creativity.
Work Package 2 (WP2) takes qualitative critical approach to examine everyday work practices and dominant assumptions of creativity. It aims to reach a deeper understanding of the values embedded in the organizational culture and offer alternative narratives of how creativity emerges in organizations. The data collection consists of micro-ethnographic field work and interviews.
WP2 is led by Assistant Professor Astrid Huopalainen, (BIZ / ARTS, Aalto) with support from Postdoctoral Researcher Ana Paula Lafaire (BIZ, Aalto) and Doctoral Researcher Maria Uusitalo (BIZ, Aalto).
鈫 Read The Aesthetics and Playfulness of Creativity 鈥 An Overlooked Area in Business essay by the WP2 researchersthat explores the importance of aesthetics in organizational and business creativity.
Framework for modeling the financial impact of creativity and creative activity
How to measure the benefits of creativity for business?
Work Package 3 (WP3) develops a framework to measure the business value of creativity鈥. The aim is to use qualitative and quantitative analysis to identify the indicators of this value, ideally by using publicly available data on project partners' financial performance. The first version of the framework and indicators are evaluated with project partners.
WP3 is led by Professor Matti Rossi (BIZ, Aalto) with support from Assistant Professor Eeva Vilkkumaa (BIZ, Aalto), Researcher Niina Mallat (BIZ, Aalto) and Pro gradu student Maria Semenova.
Summarising, Coordinating鈥, Communicating
Work Package 4 (WP4) focuses on coordinating the research between the work packages ensuring seamless collaboration between the researchers and with partner companies.
WP4 is led by Dean Tuomas Auvinen (ARTS, Aalto) and Senior Specialist of Radical Creativity Riikka M盲kikoskela (Aalto) with support from Co-ordinator Ida Muhonen (ARTS, Aalto).
The Creative Leap research project, funded by Business Finland, aims to make creativity visible in business.
Riikka M盲kikoskela鈥檚 leading article in Aalto University Magazine describes the combination of rational reasoning, emotional intelligence and radical creativity as an invisible tool in order to birth something new.
Aalto University launches a free online course to make the basics of radical creativity accessible to all