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School of Arts, Design and Architecture

Creative Leap: Creativity as a competitive advantage in business

In a complex and rapidly changing world, creativity is essential for the development, renewal and success of organisations making it one of the most essential and sought-after skills and assets in today鈥檚 work life. It has the ability to drive innovation, problem-solving and operational development.

鈥楥reative Leap: Creativity as a competitive advantage in business鈥 is a co-research project funded by Business Finland and Next Generation EU. It researches how creativity can be measured and managed and if creative methods and approaches correlate with financial success. It aims to create a framework to support the impact of individual and organizational creativity within companies in Finland and to model the financial impact of creativity.
Aalto Radical Creatives, Photo: Lina Jelanski
Creative Leap: Creativity as a competitive advantage in business. Photo by Lina Jelanski

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About Creative Leap

Mark Runco in a black blazer and blue shirt presents on stage with a blurred background image behind.
Mark Runco speaking at LaserTalks. Photo by Teemu Ullgren

Work Package 1: Creative Performance

Scientifically proven methods for supporting, measuring and developing individual and organizational creativity

Work Package 1 (WP1) looks into creative potential on individual and organisational level by using creativity surveys. Their research aims to identify the elements of creativity and develop a model for individual and organizational creativity.

The researchers in WP1 are Professor (Aalto / Southern Oregon University) and Susanna Rahkamo from .

How To Harness Your Creative Potential

WP 1 Researchers

Researchers Astrid Huopalainen and Ana Paula Lafaire at Kemira.
Ana Paula Lafaire (left) and Astrid Huopalainen (right)

Work Package 2: Creativity As A Relational Process

How does creativity emerge from encounters in mundane work practices?

Work Package 2 (WP2) takes qualitative critical approach to examine everyday work practices and dominant assumptions of creativity. It aims to reach a deeper understanding of the values embedded in the organizational culture and offer alternative narratives of how creativity emerges in organizations. The data collection consists of micro-ethnographic field work and interviews.

WP2 is led by Assistant Professor Astrid Huopalainen, (BIZ / ARTS, Aalto) with support from Postdoctoral Researcher Ana Paula Lafaire (BIZ, Aalto) and Doctoral Researcher Maria Uusitalo (BIZ, Aalto). 

鈫 Read The Aesthetics and Playfulness of Creativity 鈥 An Overlooked Area in Business essay by the WP2 researchersthat explores the importance of aesthetics in organizational and business creativity. 

Two hands reaching out and nearly touching, with a distorted reflection. One wearing a metallic sleeve.
Photo by Mikko Raskinen

Work Package 3: Financial Impact of Creativity

Framework for modeling the financial impact of creativity and creative activity

How to measure the benefits of creativity for business?

Work Package 3 (WP3) develops a framework to measure the business value of creativity鈥. The aim is to use qualitative and quantitative analysis to identify the indicators of this value, ideally by using publicly available data on project partners' financial performance. The first version of the framework and indicators are evaluated with project partners.

WP3 is led by Professor Matti Rossi (BIZ, Aalto) with support from Assistant Professor Eeva Vilkkumaa (BIZ, Aalto), Researcher Niina Mallat (BIZ, Aalto) and Pro gradu student Maria Semenova.

Professor Matti Rossi has been awarded with AIS Impact Award 2024 for technological and entrepreneurial impact.

A tattooed arm with fingers touching its reflection on a glass surface, creating a mirrored effect.
Photo by Lina Jelanski

Work Package 4: Project Management 

Summarising, Coordinating鈥, Communicating

Work Package 4 (WP4) focuses on coordinating the research between the work packages ensuring seamless collaboration between the researchers and with partner companies.

WP4 is led by Dean Tuomas Auvinen (ARTS, Aalto) and Senior Specialist of Radical Creativity Riikka M盲kikoskela (Aalto) with support from Co-ordinator Ida Muhonen (ARTS, Aalto).

Related News

Tuomas Auvinen Photo: Mikko Raskinen

Can creativity be measured, managed and thus grow a business? Researchers join forces with Finnish companies

The Creative Leap research project, funded by Business Finland, aims to make creativity visible in business.

News
Vihre盲盲n asuun pukeutunut Riikka M盲kikoskela istumassa keltaisella tuolilla sivuttain, nojaten k盲sivarrellaan tuolin selk盲nojaan. Taustalla on vaalea sein盲, jossa on sinisi盲, oransseja ja vihreit盲 aaltoilevia viivoja.

Openings: Creativity helps us navigate the invisible

Riikka M盲kikoskela鈥檚 leading article in Aalto University Magazine describes the combination of rational reasoning, emotional intelligence and radical creativity as an invisible tool in order to birth something new.

News
Two people outdoors with one holding a yellow frisbee-like object. One wears a white coat, the other a blue shirt.
News

Project Funders

Business Finland logo
EU logo that includes the text Funded by the European Union - NextGenerationEU

Project Partners

Fiskars Group logo
Logo of Kemira
Marimekko logo
Posti logo
Raisio logo
Sitra logo
Verohallinto logo
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