Who captures Whom
by Anna Leeman
Phragmi rises as an invitation to a contemplative mindset towards our surroundings. It encourages not just living with what is around us but feeling part of it. By increasing empathy toward natural or non-human stimuli, it draws inspiration from subtleties to extend our sensitivity to daily details that might seem small or insignificant. As an experimental methodology for design ideation, Phragmi invites everyone, not just creatives, to break free from linear patterns of thought and creation. It shows that creativity arises when we stop, take a deep breath, and appreciate what surrounds us instead of following rigid ways of thinking.
by Anna Leeman
by Boer Ling
by Iines Lahtinen