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The project is focused on trying to understand human-material interaction by mapping out the subconscious reactions that a material might evoke through senses. To better understand what the properties you could like or don’t like in a specific material, a conceptual data visualization has been created, mapping out fourteen different emotions from two different materials.

As a framework it has been used a PrEmo-card® set created by Pieter M. A. Desmet under the Attribution-NonCommercial-NoDerivatives 4.0 International Creative Commons license (CC BY-NC-ND 4.0).

By using the sense of touch, smell, taste, hearing and sight, it has been explored and mapped some gut feelings to make the invisible forces of visceral feelings visible. The ones that we feel very deeply and find it difficult to control or ignore, and that are not the result of thought.

Photography

Photos in the studio: Esa Kapila
Photos In the lab:  Mira Nittymäki